Most days, I roll out of bed around 11 AM and get to work on my niche sites while still in my pajamas. I’ve been doing this full-time since April 18, 2009 (my first day of cubicle freedom, though technically it was a Saturday – but that still counts, right?) and have seen my income go from nothing to five figures a month. In mid-2014, I started an 11-month RTW trip that was financed by my niche sites.
Most of my income comes from my portfolio of niche websites (or affiliate sites, or authority sites, depending on what you prefer to call them). But I also make money from ebooks, consulting/coaching,
freelance writing (stopped doing this in 2016 mostly), web design (stopped this in 2016 cause I hate working with web design customers), an SEO agency (focused on link building – started in 2017), and a few other things.
I’m not a guru. I’m just tired of hearing how there are no women in SEO or Internet Marketing. There’s plenty of us and we make bank just like the guys. I’m also tired of seeing gurus selling courses and coaching on making money from SEO and niche sites when these same gurus haven’t ranked sites or made decent income from them in years (yes, I know of
two three of these douche bags).
I also do a LOT of testing with my sites. I have white hat sites and grey hat sites. I never rely on what the gurus preach as gospel (though at least two people I’ve shared info with are selling it now, go figure), as I prefer to run my own tests. So, if I tell you that something does/does not work, then you can bet your ass that I tested that shit myself. (but I still recommend you do your own testing)
I watch a LOT of cartoons, mostly Adventure Time. LSP is my favorite character, followed closely by BMO. And lately I’ve been watching a lot of Steven Universe and Bob’s Burgers.
I’m also super into board games, with Splendor being my current favorite thing to play.
I also drink a LOT of coffee. Tony’s Coffee out of Bellingham, WA is my go-to brand these days. This is currently my favorite blend.
In June 2014, I sold a 9-month old niche site for around $20K through Empire Flippers. I ended up pocketing over $16K after their fees. The site made me around $4K via Amazon Associates before the sale. Not bad for less than 30 hours of total work on the site, eh?
In March 2015, I sold a year old site that was making $60/month (that I absolutely hated working on) for $1500. Not quite the ROI as the site above, but my heart just wasn’t in this one.
In August 2015, I sold an 11-month old niche site for over $25K through Empire Flippers. I ended up with almost $22K after their fees. The site made me just over $8K via Amazon Associates before the sale. The best part? This was a site that I started as a test! Yup, I made $30K from a test site! awesome.
In 2016 I sold too many sites to keep track of. Let’s just say that it was an amazing year and I launched by first course teaching exactly how I build these sites and flip them for a nice payout.
In 2017, I only sold one site, instead choosing to focus on growing my existing sites for a bigger payout. For me, 2017 was all about scaling up. I also started doing client SEO for a limited number of clients – focused primarily on link building.
In 2018, I sold five sites (mostly through FEI). They were some of my bigger sites, which means that 2019 will be about rebuilding my portfolio with newer sites to get back up to my previous monthly income (before selling the sites).
In 2019, I’m planning on selling a few more sites and starting up some new ones that will be my focus for the next few years – these will be long term assets without the intent of a quick flip. Mid-2019 update: In the first half of the year, I sold some of my big earners with FEI and Empire Flippers and have started on my new sites.
I do this because I love SEO and the game of trying to rank a site and reverse engineering the SERPs.
And because a Bachelor’s degree followed by a MBA left me with six-figure debt that I’m trying to finish paying off (but honestly, at 2.5% I really am in no big hurry to pay it off right now, but I don’t want it to hang around forever, y’know).
And because I like to travel…a lot (if you’ve followed me on Instagram or Twitter then you know that I spend most of my income on travel).
Oh, and because I hate working in a cubicle (my last cubicle job was working as a financial analyst and before that several years as an accountant…yuck).
Honestly, I could give you a million reasons why SEO is better than working a “regular” job, but I’ll stop here.