Shawna Newman
I often get asked how I manage such a large portfolio of sites without an equally as large team. While being a bit of a control freak helps with that, I think the secret is just that I keep things simple. And a lot of keeping things simple means focusing on the 80/20 principle. As … Read more
For whatever reason that I don’t really know or understand, I have historically created sites that trend low in the fall. I try to create evergreen sites, but then I always end up choosing keywords and content that starts to trend low when the back to school season starts. Except for the years when I … Read more
If you’re relatively new to using Pinterest as a traffic source, then you might be focusing on the wrong metrics for success. In fact, your Pinterest efforts may be falling flat and you don’t even know it. It’s not your fault though. Pinterest makes it easy to focus on the wrong metrics without you even … Read more
When I started this site, it was out of a moment rage. I know, based on my ranty posts, this surprises you not one bit. That moment was seeing yet another roundup post on a SEO blog that quoted zero women. At the time, I didn’t even know of any women who had SEO blogs, … Read more
Sometimes I have success with SEO related stuff that I test that it honestly just makes me sick. Like legit sick to my stomach because it was so wrong and it worked so well. Making the perfect fake persona is one of those things. It’s disgusting how well it works. And I’m also disgusted at … Read more