It’s been six weeks since my last update on this case study.
Why so long?
Because I really wanted to give this site more time to turn around and start performing better.
And, because yesterday marks three months since the site has been live with the 100K words of content from Niche Website Builders.
Ready to see how things are going?
If you missed how this one started, here’s the first post about this case study.
What’s Happened Since The Last Update
In preparing for the worst, I spent some time looking for neglected small sites in this niche thinking that I could buy one and just move all the content over.
I ended up contacting several site owners asking if they wanted to sell their site.
A total of one site owner wrote me back and offered me a backlink.
Not exactly what I was after, but sure, why not.
That was February 15th and the backlink has not appeared, nor has any further communication from the site owner.
And, the same day that I posted the previous update to this case study, I picked one of the posts on this site and went through it to do a bit of a rewrite and better on-page optimization.
Six weeks later, and nothing to report on that front. So, wasted effort?
Also on that same day, I bought a fresh domain (never before registered) and copied all of the content to it.
I even copied the stuff NWB did to keep the niche relevancy of the aged domain.
At the same time, I left the content published and indexable on the aged domain.
I was curious what would happen with the same content on two different sites – one an aged domain and one a freshly registered domain.
Plus, my thoughts were that if the content would rank on the fresh domain, then that shows the problem is actually the aged domain.
So, indexing was really freaking slow on the fresh domain.
After two weeks, I ended up paying to use IndexMeNow to try to get the content indexed on the new domain.
That worked for some of the content, but not all.
The site still isn’t getting any traffic though, so that was essentially just wasted money.
But what IS interesting is that the content has some rankings on the fresh domain.
Here’s what my report from SerpRobot looks like today for the freshly registered domain –
So, while I’d love to see more posts ranking and better rankings overall, this is really nothing to be mad about since this is a fresh domain with zero backlinks.
Overall, I call that a win.
And, here is what it looks like for the aged domain today –
Yeah, that’s not how this is supposed to work.
The aged domain with the kickass niche relevant backlinks is supposed to be crushing it not having an average ranking of 201.
So, that is definitely what I would classify as bad news.
I waited almost a year to find an aged domain in this niche and here I am doing better on a freshly registered domain – so I could have started this site a year ago and been seeing some revenue by now.
Fucking hell, eh?
But, the good news is that now I have confirmation that the domain is the problem.
After learning about the aged domain sandbox, I was hoping that this aged domain would pop once it hit three months of being rebuilt and live in Google.
Like I said earlier, that three month point was yesterday and this is still a dumpster fire.
Current Thoughts & Looking Forward
The crossroads that I am at now is do I trash the aged domain and just move forward with the fresh domain?
Or do I wait it out since I’ve heard tales of it taking up to 8 months for an aged domain to pop?
I’ve decided to push forward with the site on the fresh domain, as much as that pains me.
But at the same time, I’m going to keep the aged domain live so that if it does eventually pop, I will see that and then I will 301 it to the fresh domain.
I’ve haven’t really decided the best way to do this yet since I should really take down all of the content that I’ve moved, but at the same time I still need some content up on the aged domain.
I’ve also considered restoring a Wayback Machine archive to the aged domain to see if I can sort of reset things with the aged domain.
And I’m watching for other aged domains that I can buy and redirect to this fresh domain since it has zero power right now and I really wanted to avoid starting from scratch like this.
So, while I’m not where I wanted to be by now with this site, I will still be pushing forward (especially since I’ve already lost so much time).
But it just won’t be the case study that I thought I was doing.
Hey, I’m Shawna. I make a living working from my laptop in places like London, Sydney, Dubai, Rome, Oslo, Bangkok, Las Vegas, Barcelona, and Amsterdam. I share how I do some of that on this website.