With the upcoming Google page speed algo update, it seems like most site owners are fretting about their PageSpeed Insight scores.
I know that I’ve been laser focused on it ever since Google first mentioned it last year.
If you’re also worrying about site speed, then this post should help calm those worries.
I’ll give you some tips for getting your site speed in order, but first I want to share a service that can do it for you that I recently tested.
**And as always, I’m an affiliate marketer and this post probably contains affiliate links, meaning I will be compensated if you make a purchase after clicking on my links
Use A Good Site Speed Optimization Service
So, last week I was contacted and asked if I wanted to test out a new site speed optimization service – Speedy.Site
I’ve had more than one service reach out and ask me to test and review them, and I’ve always turned down the offers.
So, why did I take Speedy.Site up on their offer?
Because they guarantee green Core Web Vitals – or your money back.
Having been so focused on site speed myself, I thought this was a bold claim that I was definitely down to test out.
So, Speedy.Site gave me a free Standard Plan ($299 value) to speed optimize one of my sites.
As luck would have it, I have a test site that hasn’t been touched in a year that I’ve never optimized at all for speed.
While the site in question is hosted at Cloudways, it wasn’t exactly what you’d call fast loading.
I’ve never paid anyone to optimize my sites like this, so I didn’t really know what to expect going into it.
What I do know is that when I’m tinkering with it myself that it ends up taking me forever doing little tweaks here and there just hoping that something works.
So, I was surprised to see that less than 12 hours after submitting my order that they were completely done.
But before I give you the results, I think it’s only fair to let you know the details of the site I gave them to work on.
- Astra Pro theme
- 28 active plugins (yes, I know, I’m a monster)
- Resource-heavy active plugins: Elementor Pro, Jetpack and Wordfence
- Custom homepage (Elementor Pro used) with a buttload of images
- Some buying guides are created with Elementor Pro
- Most posts have a large featured image below the title
- Imagify plugin is active to optimize images
- Amazon native ads loading on every post
So yeah, there were a lot of speed problems right from the start with this site.
I’ll be honest, I was really skeptical that Speedy.Site could live up to their guarantee of all green Core Web Vitals on my site. After getting the result of their work, I am truly blown away by what they were able to accomplish.
Every single page on my site, with the exception of the homepage, is now all green for Core Web Vitals. It’s madness, right?
They also include a final GTMetrix score, which I wasn’t expecting but it was still nice to see.
If you’re like me, then you’re likely wondering wtf they did to speed up my site. Well, good news, they give you a changelog when they’re done!
Here’s a screenshot of what my changelog looks like:
Admittedly, it doesn’t look like they did much, right? But the reality is that they used that Asset Cleanup plugin to optimize the site.
I was curious about that, so afterwards I asked if that was their own plugin AND what they would have done if I’d had WP Rocket installed on this site.
Here’s those answers:
- The plugin is publicly available for anyone to use.
- They’d still use this plugin to optimize.
You know me, so that wasn’t where my questions ended. I also wanted to know if they could work with sites that are running display ads.
The answer is likely what you expect –
- They can speed up your site, but they can’t reach green for mobile scores without turning off the ads (which isn’t recommended, of course)
At the end of the day, I’m not sure you can do any better than this with a site speed optimization service. I was blown away by their ability to actually deliver on their promise.
You can either go the DIY route, which we’ll discuss below, or you can just hand off this entire process to the Speedy.Site team – worst case scenario is you get your money back cause they couldn’t get you all greens.
I’ve managed to get a discount coupon you can use on the service. I suggest trying the standard service, unless you think you really need the higher plan.
I mean, the results of the standard service speak for themselves, right?
DIY Your Site Speed Optimization
I’ve written about my tests tweaking site speed more than once.
- I moved to Cloudways in search of good site speed.
- I put some sites on Big Scoots managed hosting for good site speed.
- I put GeneratePress Premium up against Astra Pro to determine the fastest WordPress theme.
- I wrote about optimizing sites that are image heavy with display ads.
And I’m realizing now just *how* obsessed with site speed I’ve been over the last year or so.
Okay, so if your budget doesn’t have room for a service like Speedy.Site then there are a few things you can do on your own. But keep in mind this can be time consuming and tedious.
Consider moving to a faster website host to fix your TTFB.
Optimize your images. Theme Isle tested a bunch of plugins and shared the results (I use Imagify).
Get a good caching plugin. There’s plenty of free options, but I love WP Rocket. Also make sure you use the free plan at Cloudflare.
Use a lightweight WordPress theme that loads super fast. I prefer GeneratePress Premium, but the free version is good, too.
Don’t use featured images at the tops of your posts and don’t overload your posts with images or video embeds.
I’m not a speed expert, obviously, but those are the things that I’ve done on most of my sites to get decent results. Though, I have to admit that my own results are not as good as what Speedy.Site did for me on my test site.
So, if you want to spend the time doing it on your own, then you can use my suggestions above and see how you do.
Or, consider taking Speedy.Site for a spin and letting their team do the heavy lifting for you.
If you do end up giving Speedy.Site a try, I’d love to know how it works out for you!
Hey, I’m Shawna. I make a living working from my laptop in places like London, Sydney, Dubai, Rome, Oslo, Bangkok, Las Vegas, and (currently) Amsterdam. I share how I do some of that on this website.
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